Ralph Lauren Has Always Stood For Providing Quality Products

What began 40 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.
　　
Company History:
　　
The Polo/Ralph Lauren Corporation (RL) has become one of the best-known fashion design and licensing houses in the world. Founded by American designer Ralph Lauren in the late 1960s, the company boomed in the 1980s as Lauren's designs came to be associated with a sophisticated and distinctly American attitude. The company's first products were wide ties, but it soon designed and manufactured an entire line of menswear before entering the more lucrative women's fashion market as a designer and licenser. By the 1980s, the Polo/Ralph Lauren name helped sell a wide array of products, including fragrances and accessories for men and women, clothing for young boys and infants, and a variety of housewares, shoes, furs, jewelry, leather goods, hats, and eyewear. Menswear accounted for 42 percent of 2003 sales of $2.44 billion. Womenswear was the next largest segment (25 percent), followed by fragrances, accessories, children's, and home. Brands include Polo, Lauren, Chaps, and Club Monaco. The company licenses nearly 300 manufacturers and 100 retail outlets around the world. RL also runs 240 of its own stores in the United States.
　　
Ralph Lauren became the single most profound industry-transformer of the past century by maneuvering his product offering, brand extension and marketing to evolve from a neckwear designer into a brand ambassador for an entire lifestyle, thus creating the “Lifestyle Industry”. Throughout the past forty years, although the company has experienced financial ups and downs, acclaim and criticism alike, it has remained one of the most successful fashion businesses in the world.
　　
Ralph Lauren Opens Clothing Boutique
　　
Ralph Lauren worked for the famous Brooks Brothers Company prior to starting his own fashion line. Armed with a $50,000 loan, Lauren opened his first clothing booth inside the Bloomingdale's Manhattan store. In 1971, he opened his first store in Beverly Hills, featuring Polo fashions for women. The simple, short-sleeved knit Polo shirt was born in the late 1980s and worn primarily for golf and tennis. The popularity of the shirt spread rapidly, with women and children often seen sporting the shirts with the embroidered Polo horse and rider over the pocket.

Polo Sport Is Blended With Seaweed, Algae, Mint

Pay no attention to scientists when they claim the scent of cologne can't turn a woman on. On the contrary, nothing could be further from the truth. They may not have a clue as to how to go about proving it, but I promise, a sexy cologne goes a long, long way in terms of sex appeal. I can't explain the why, and frankly, I can't see a need to; I have yet to meet a woman who doesn't love a good-smelling man. I mean, come on, there are a number of scents which would turn you off in a nanosecond - it's only logical that some could turn you on that quickly. That said, it only works when a woman is already at least moderately attracted to you, so please don't think I'm saying this is all you need to turn a woman on!

Polo Cologne

The classic man-fragrance. This wood-chypre perfume leaves an intense trail. It’s green, spicy, and leathery with tobacco sitting on the background. The spicy-pine scent smells fresh and warm. Polo Cologne has been around since the late 1970’s and despite of that, this scent really never goes out of style.

POLO Sport cologne, created by Ralph Lauren, was introduced in 1993. Active, Healthy and Fit, Polo Sport brings out the spirit and energy of the sporting lifestyle. In this unique fragrance, a refreshing citrus scent of Sicilian lemon is blended with seaweed, algae, mint and is accented with nutmeg, oakmoss and sandalwood. Fresh and aromatic POLO Sport cologne is perfect for casual daytime use.

Picking the right cologne is tricky because of its very nature. Cologne is a mixture of different scents called notes that come out in layers (three notes in total). This is why when searching for the best cologne for you need to go beyond just picking up a bottle and sniffing it because the scent will change over time and it will change when it comes into contact with your unique skin type. For example, I purchased Opium by Yves Saint Laurent online based on the reviews and when I opened the bottle and smelled it I could've sworn it was cough syrup with added spices. However, when I applied it to my skin after a few minutes it began to settle and out came a wonderful blend of vanilla and other scents that didn't at all resemble my first impression.

Ralph Lauren's Polo Sport Women's perfume is known for its casual fragrance, a scent that's citrusy fresh laced with aquatic notes of melon and musky undertones of cedar and sandalwood. Perfect for daily wear, its elegant fragrance has garnered a number of loyal customers since the label was introduced to the market in 1996.

The Polo Sport Cologne for men likewise receives accolades for its pleasant signature fragrance. Each bottle contains a refreshing scent of citrus, herbs and exotic fruits, mixed with fresh notes of nutmeg, oak moss and sandalwood. A clean classic fragrance, it's one of the top favorites in our Men's fragrances.

Polo Blue Cologne Fulfills Its Marketing Strategy Towards Sophisticated Men Yet It Will Appeal To All

Designer Ralph Lauren has 50 perfumes in our fragrance base. The earliest edition was created in 1978 and the newest is from 2012. Ralph Lauren fragrances were made in collaboration with perfumers Yves Cassar, Harry Fremont, Richard Herpin, Olivier Gillotin, Carlos Benaim, Pierre Negrin, Christophe Laudamiel, Ellen Molner, Honorine Blanc, James Krivda, Annie Buzantian, Firmenich, Alain Alchenberger, David Apel, Jim Krivda, Linda Kramer, Antoine Lie and Dominique Ropion.

Polo Blue cologne was launched in 2005. Polo Black has been inspired for the metropolitan professional, mystifying and somewhat perilous; however, is the Ralph Lauren: Polo Black cologne recommended for all men?

Ralph Lauren: Polo Blue Cologne Review: The Product & Packaging

Ralph Lauren Polo Black fragrance comes in a pure black square box. The package of the cologne has large capital white letters that exclaim: POLO and smaller letters underneath that is states black. Following the cologne title is the famous Ralph Lauren emblem of the man on a horse. Underneath the emblem is the designer name: Ralph Lauren. Ralph Lauren Polo Black cologne comes in a pure black square container with the man on a horse emblem centered in the middle. The silver squirt fragrance dispenser is covered with a silver cap.

Ralph Lauren: Polo Blue Cologne Review: The Fragrance

Polo Blue cologne contains mango, patchouli, and a few other notes. The first thing to strike anyone who smells Ralph Lauren: Polo Black is that its fragrance is fresh and brusque. Mango provides a fruity base note to the cologne which does make this very light at first but as the fragrance begins to dry down then the cologne becomes warmer and slightly heavier.

When Ralph Lauren: Polo Blue cologne finally dries down completely all of the ingredients unify superbly. The fragrance of dry mango is the main note that can be smelled overall. Patchouli balances out the fragrance to give it more of a masculine edge. Without Patchouli being added then Ralph Lauren Polo Black would have been more of a light and fruity fragrance that would have been more appropriate for women.

Ralph Lauren: Polo Blue fragrance is appropriate for men of all ages. It's a well balanced cologne that is perfect for both day and night time use. Anyone who smells this sensual fragrance would agree that Ralph Lauren: Polo Blue fulfills its marketing strategy towards sophisticated men yet it will appeal to all. Ralph Lauren: Polo Blue is a very long lasting scent that after ten hours the fragrance still lingers on.